Our Work

Rich Internet Applications (RIA)

Taylor Swift Sing to Win Karaoke

In order to promote Verizon FiOS and a Taylor Swift concert tour, WSITS created a contest platform that allowed users to upload a karaoke video of themselves singing a Taylor Swift song. Visitors to the site could view the videos, forward them to a friend and vote on the video they liked best. The videos shuffled randomly to give all contestants a fair shot at appearing on the first page of entrants. The videos auto-played when the site opened. Read More

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Ultimate Eye Candy

Verizon wanted to create a buzz before introducing its FiOS TV service to New Jersey consumers. WSITS presented the Ultimate Eye Candy online game show, a reality-based program that married elements of popular TV shows: homemade videos, celebrity judges and viewer participation through video upload and voting. Participants could upload videos describing their ultimate eye candy or attend an event where street teams filmed videos. On ultimateeyecandy.com, visitors could view the videos and vote for their favorites. “Survivor” contestant Stephenie Lagrossa was one of three celebrity judges who responded comically to each video. The contest ran for six weeks before the announcement that it was sponsored by Verizon. Read More

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