Project Miracle/Art of Grace
Project Miracle is a social entrepreneurial business model designed to produce marketing platforms and goods for consumer brands that donate 100 percent of their net proceeds to the non-profits they serve. WSITS provides the technical expertise and consulting on all web work related to Project Miracle (projectmiracle.com) and its precursor, Art of Grace (artofgrace.com), including the development of Facebook applications and custom Facebook profile pages. To date, two “Project Miracles” have been launched from the platform: the “changing room” book and iPad application (net profits go to the Joyful Heart Foundation); and She Colors My Day (net proceeds go to Susan G. Komen for the Cure and Entertainment Industry Foundation Womens’ Cancer Research Fund). For She Colors My Day, WSITS launched a Facebook application that urged users to share a pink crayon, which brings messages about Women’s cancer to the masses. In the first five months, nearly 120,000 pink crayons were shared between Facebook friends.