Taylor Swift Sing to Win Karaoke
In order to promote Verizon FiOS and a Taylor Swift concert tour, WSITS created a contest platform that allowed users to upload a karaoke video of themselves singing a Taylor Swift song. Visitors to the site could view the videos, forward them to a friend and vote on the video they liked best. The videos shuffled randomly to give all contestants a fair shot at appearing on the first page of entrants. The videos auto-played when the site opened.