Our Work

Social Media/Networking Strategy

Imaginary Friend Donation Application

Highlighting viral video commercials created by Horizon’s staff, the Facebook application gives the platform for users to share the videos with their friends. How is this incentivized? Every time a user shares the "imaginary friend" video with a real friend, 25 cents is donated by Horizon to a local branch of the Susan G. Komen Foundation. Read More

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No Performance Tax

The National Association of Broadcasters wanted to rally its members and the public to help defeat a proposed performance tax that would hurt local radio stations and limit access to free radio. WSITS built a public microsite that explained the issue, engaged visitors and directed them to take action. Videos, text and news articles are used to explain the proposed tax and the threat to radio in simple terms, and regular blog entries keep users informed about the latest news. Visitors are asked to share why they love radio and are connected to the effort on other platforms, including Twitter, Facebook and YouTube. And an online letter-writing campaign allows visitors to directly contact their Senators and Congressman and urge them to oppose the pending legislation. Read More

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philosophy gives love

WSITS developed a microsite and Facebook mini-application around the concept of giving love. Using the inspirational qualities of the parent brand, we approached the target audience emotionally and implemented technology solutions for users to make heartfelt connections with each other, including a blog, an Imeem music player and bazaarvoice “stories.” In addition, we created a series of designer love letters intended to update the aesthetics of old world letter-writing with a technological twist. Read More

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Small Business Spotlight

Verizon wanted to build awareness of its small business products, capture customer information and ultimately drive sales among SO/HO (single owner, home-owned) businesses in the nine-state Northeast and Mid-Atlantic region. WSITS designed and developed a microsite that focused on the hyper-local deals for products and services offered in the East Coast regions. Visitors are brought to the site through a number of methods, including a paid search campaign that uses zip code targeting to pre-sort business owners and direct them to custom URLs with specialized content focused on the products and packages available in their region. Read More

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Speak Up When You're Down

WSITS redesigned and restructured the website for the state’s postpartum depression awareness campaign. The Speak Up When You’re Down site was given a modern design and content was better organized to focus on the likely visitors to the site – new mothers, family members and healthcare professionals. Video testimonials were filmed and added to the site so visitors could be inspired by survivor stories. The site was heavily optimized and supported by a paid search ad campaign. Read More

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Taylor Swift Sing to Win Karaoke

In order to promote Verizon FiOS and a Taylor Swift concert tour, WSITS created a contest platform that allowed users to upload a karaoke video of themselves singing a Taylor Swift song. Visitors to the site could view the videos, forward them to a friend and vote on the video they liked best. The videos shuffled randomly to give all contestants a fair shot at appearing on the first page of entrants. The videos auto-played when the site opened. Read More

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