philosophy gives love

Teaming with Allison & Partners Public Relations for the lifestyle brand philosophy, Winning Strategies ITS designed and developed a Web site and facebook application centered around philosophy’s newest fragrance, unconditional love.  The site’s design needed to take into account the personal affinity that philosophy fans have with the brand and be much more than just a product site.

Philosophygiveslove.com, built around the pillar of love, gives users a platform to interact: they can send personally-tailored e-cards, or “love notes”; share their own love stories and vote on how much they “love” others’ stories; read and share comments on the “philosophy girl” blog; and learn all about philosophy’s inspiration behind the product.

To capitalize on the social networking platform, facebook, WSITS concurrently designed and developed an application. Through it, users could sign up for a free sample, send love notes to their friends’ profile walls, allow the philosophy gives love application to be proudly embedded on their own profiles, and interact with the philosophy brand by becoming a facebook fan.