Winning Online

Matt McQueeny’s daily calling - merging content and communications with web site and online technology - may not be the sexiest-sounding job to someone looking in, but he sure enjoys it.  In his second stint with Winning Strategies, he returns to the team after two seasons as the the online marketing/web site editor for NJNets.com, the official Web site of the New Jersey Nets.  There, his job included crafting content, writing blogs, managing web metrics/analytics, and creating short and long-term strategies for the Web site and e-communications.

 At Winning Strategies, he brings a finely-honed eye for content creation and positioning on the web.  Utilizing industry-standard tools like Web analytics and search engine optimization, he manages projects with the purpose of positioning client content in the places where the message can be best found and received. 

Simply put: he can explain technology to the non-techies just as he can clearly convey content and communication strategies with programmers and developers.