Winning Online

By Ralph Serra�
Marketing is a term people throw around every day and chances are they really do not know what it means for them personally. Social networking is your chance to market yourself the way you want a professional to see you. Turn your social networking page into a complement to a stellar interview and […]

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We hear a lot of talk about going green and reducing your carbon footprint these days, and for the most part we assume the basics. Recycle, switch to energy star appliances, and conserve water and electricity whenever possible… nothing out of the ordinary. Amazon.com has been offering a unique device since November 2007 that can […]

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In the Wall Street Journal this morning, there is this:
Facebook Inc. is expected to announce significant plans to open up core parts of its sites — namely the information that appears in the stream of updates on users’ homepages and profiles — to third-party developers so that they can build new services on top of […]

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The New York Times wrote a nice piece on Twitter, the ubiquitous social application being used by everyone for everything.  At first, I felt “tweeting” was a little silly and at a 140-character limit, not something most people would want to be reading.  Plus, Facebook already had status updates.  It was essentially the same thing, and […]

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All the renewed discussions of a Microsoft-Yahoo partnership only put in stark relief the dominance that Google has over the entire search universe.    According to Nielsen Online, in this previous month of March, Google had 64.2 percent of all searches on the internet happening through their search engine.  Yahoo was #2, at 15.8 percent; MSN […]

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By Matthew McQueeny�
I am impatient.  And I think technology made me that way.
 If I don’t have an answer to something - anything - I look to rectify that very quickly.  Thanks to Google and search engines, answers and all the world’s knowledge - well, most of it - are right at your fingertips.  Add to […]

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Two members from our Winning Strategies ITS team - myself being one of them - went over to a search engine marketing seminar today at the Gateway Center in downtown Newark, NJ, a virtual stone’s throw (that is, if you’re George Washington) from our offices.  Picked up a few new pointers and reaffirmed much of […]

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On Wednesday, Google launched its online-publishing service that, at face, is a potential competitor to Wikipedia.org, the highly-trafficked and ubiquitous user-generated reference Web site.�
This is all quite top of mind, as Wikipedia has become yet another spot to monitor for our clients.  Those in the public eye can easily have an entry pop up at a […]

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Facebook, the super-popular social networking site, underwent a bit of a facelift this week.  The site, which began as a sort of online college-specific community tool, has made some, in look, subtle changes.  Navigation is more user-friendly and logical, there are not overburdening “apps” - third party applications - overtaking profiles and internal pages and […]

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A recent study by Nielsen/NetRatings showed that in The United States alone, there were over 216 million Internet users by the end of 2007. Wow, that’s a pretty big number.  If the Census Bureau’s current US population count is at just about 304 million, that would mean that over 70% of the people in this […]

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