Winning Online

Two members from our Winning Strategies ITS team - myself being one of them - went over to a search engine marketing seminar today at the Gateway Center in downtown Newark, NJ, a virtual stone’s throw (that is, if you’re George Washington) from our offices.  Picked up a few new pointers and reaffirmed much of […]

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On Wednesday, Google launched its online-publishing service that, at face, is a potential competitor to Wikipedia.org, the highly-trafficked and ubiquitous user-generated reference Web site.�
This is all quite top of mind, as Wikipedia has become yet another spot to monitor for our clients.  Those in the public eye can easily have an entry pop up at a […]

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Facebook, the super-popular social networking site, underwent a bit of a facelift this week.  The site, which began as a sort of online college-specific community tool, has made some, in look, subtle changes.  Navigation is more user-friendly and logical, there are not overburdening “apps” - third party applications - overtaking profiles and internal pages and […]

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A recent study by Nielsen/NetRatings showed that in The United States alone, there were over 216 million Internet users by the end of 2007. Wow, that’s a pretty big number.  If the Census Bureau’s current US population count is at just about 304 million, that would mean that over 70% of the people in this […]

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With gas prices going thru the roof, people across the country have been forced to car pool or drive less altogether.  Grocery bills are climbing at an alarming rate so people are now being forced to find creative ways to feed their families, and themselves.  On top of this, I just read an article on […]

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Can you imagine a day without receiving or sending an e-mail? We have certainly developed into a society focused on time optimization and technology reliance. Sitting here on my computer it is hard to imagine a time when “snail mail” was the way to send a message to family, friends and associates.  Not only does […]

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Source bolsters is a marketing buzz word that refers to the positive opinion or feeling that a consumer or potential consumer has about a product, service or even company. Positive opinions and feelings can usually lead to positive actions on the part of the consumer; often times in the form of purchasing a product or […]

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More and more I find that as a communications firm that specializes in online strategies and execution we are challenged with dipping into every type of media you can imagine. One day you need to understand how Facebook can be utilized to push a message and the next you need to find experts on Google […]

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I learned something new about Facebook today.
We were brainstorming about creating a mascot for a potential client and setting up Facebook/MySpace profiles for the mascot. But then the conversation turned to how difficult it is to create a persona for a mascot that really connects with the audience. If you don’t make that connection, […]

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I hear the question all the time, do I need a blog? What do I need a blog for? What IS a blog? Truth of the matter is that most lose themselves in the word “blog”, before they can begin to understand how it can help their web site succeed. My answer to this question […]

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