Winning Online

Click-through rates, unique visitors, web page overlay… all measurements of beauty in the online world.   If only they had Google ad words and referrers for the offline world.  When offline advertising is driving people online, or even to a 1-800 number – how do you know you are successful?
Although not completely scientific, there are some […]

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Last week a couple of us went to the eTourism Summit in Philadelphia. It was an interesting lecture, a “best of” series featuring ten of the top rated presenters from the very popular 2-day Summit recently held in San Francisco. We found the group that turned out for the day of presentations to be quite […]

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I’m a total sucker for numbers. I don’t really know how this happened, but somewhere along the line I became interested in stats. For someone who did as horrible as I did in Stats at college this is a bit of a surprise to me, but hey, I’ll take it!
How about these numbers… in January […]

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