Winning Online

By Ralph Serra
When we hear Google there are so many things that come to mind. It seems like they are consistently doing something that will have an impact on the way we compute. One particular service that Google offers that I use on a daily basis and have fallen in love with is AdWords. Google […]

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Let’s face it: we all Google our names every once in a while.  And it’s sometimes like Forrest Gump’s box of chocolates where at times you don’t know what (results) you’re going to get.  We had a potential client a while back who wanted to procure our services in Search Engine Optimization to help “push […]

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By Matthew McQueeny�
I am impatient.  And I think technology made me that way.
 If I don’t have an answer to something - anything - I look to rectify that very quickly.  Thanks to Google and search engines, answers and all the world’s knowledge - well, most of it - are right at your fingertips.  Add to […]

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Two members from our Winning Strategies ITS team - myself being one of them - went over to a search engine marketing seminar today at the Gateway Center in downtown Newark, NJ, a virtual stone’s throw (that is, if you’re George Washington) from our offices.  Picked up a few new pointers and reaffirmed much of […]

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On Wednesday, Google launched its online-publishing service that, at face, is a potential competitor to Wikipedia.org, the highly-trafficked and ubiquitous user-generated reference Web site.�
This is all quite top of mind, as Wikipedia has become yet another spot to monitor for our clients.  Those in the public eye can easily have an entry pop up at a […]

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Last week a couple of us went to the eTourism Summit in Philadelphia. It was an interesting lecture, a “best of” series featuring ten of the top rated presenters from the very popular 2-day Summit recently held in San Francisco. We found the group that turned out for the day of presentations to be quite […]

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Okay let’s get the important stuff out of the way first – we had pizza for lunch. Pretty good pizza too, there was plain, there was pepperoni and I believe some peppers and onions on some of the pies as well. Yes, I use the word “pie” to describe a pizza. It’s a pizza pie […]

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I hear the question all the time, do I need a blog? What do I need a blog for? What IS a blog? Truth of the matter is that most lose themselves in the word “blog”, before they can begin to understand how it can help their web site succeed. My answer to this question […]

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How many buzz words do you know? Web2.0 and search-ability, blogs and page rank, search engine optimization and bounce rate, keyword density and organic listings… I could go on and on I promise, but that last one there - perhaps a little further explanation is needed… Organic, yes, IS a term commonly used to describe […]

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When I first started my professional career in this industry I really didn’t know what I was getting myself into. I wanted to design, I wanted to write and I wanted to build. What I soon learned is that none of this would be possible if I didn’t work marketing into the mix somewhere. As […]

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