Winning Online

Long Story Short: Source must be lowercase “yahoo” and medium lowercase “cpc”
By Matthew McQueeny
There are many articles out there on this topic.  And I found that while they get offer great instruction on integrating Yahoo Paid Search into the Google Analytics reporting dashboard, I also found that as the data accumulated nothing I did worked. […]

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By Ralph Serra
When we hear Google there are so many things that come to mind. It seems like they are consistently doing something that will have an impact on the way we compute. One particular service that Google offers that I use on a daily basis and have fallen in love with is AdWords. Google […]

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Let’s face it: we all Google our names every once in a while.  And it’s sometimes like Forrest Gump’s box of chocolates where at times you don’t know what (results) you’re going to get.  We had a potential client a while back who wanted to procure our services in Search Engine Optimization to help “push […]

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All the renewed discussions of a Microsoft-Yahoo partnership only put in stark relief the dominance that Google has over the entire search universe.    According to Nielsen Online, in this previous month of March, Google had 64.2 percent of all searches on the internet happening through their search engine.  Yahoo was #2, at 15.8 percent; MSN […]

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By Matthew McQueeny�
I am impatient.  And I think technology made me that way.
 If I don’t have an answer to something - anything - I look to rectify that very quickly.  Thanks to Google and search engines, answers and all the world’s knowledge - well, most of it - are right at your fingertips.  Add to […]

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Two members from our Winning Strategies ITS team - myself being one of them - went over to a search engine marketing seminar today at the Gateway Center in downtown Newark, NJ, a virtual stone’s throw (that is, if you’re George Washington) from our offices.  Picked up a few new pointers and reaffirmed much of […]

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On Wednesday, Google launched its online-publishing service that, at face, is a potential competitor to Wikipedia.org, the highly-trafficked and ubiquitous user-generated reference Web site.�
This is all quite top of mind, as Wikipedia has become yet another spot to monitor for our clients.  Those in the public eye can easily have an entry pop up at a […]

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Last week a couple of us went to the eTourism Summit in Philadelphia. It was an interesting lecture, a “best of” series featuring ten of the top rated presenters from the very popular 2-day Summit recently held in San Francisco. We found the group that turned out for the day of presentations to be quite […]

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Okay let’s get the important stuff out of the way first – we had pizza for lunch. Pretty good pizza too, there was plain, there was pepperoni and I believe some peppers and onions on some of the pies as well. Yes, I use the word “pie” to describe a pizza. It’s a pizza pie […]

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How many buzz words do you know? Web2.0 and search-ability, blogs and page rank, search engine optimization and bounce rate, keyword density and organic listings… I could go on and on I promise, but that last one there - perhaps a little further explanation is needed… Organic, yes, IS a term commonly used to describe […]

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