Winning Online

Making Sense of Online Marketing

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Entries Tagged as 'Return on Investment'

The Google AdWord AdVantage

October 2nd, 2009 · No Comments

By Ralph Serra
When we hear Google there are so many things that come to mind. It seems like they are consistently doing something that will have an impact on the way we compute. One particular service that Google offers that I use on a daily basis and have fallen in love with is AdWords. Google […]

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Tags: AdWords · Google · Pay Per Click · Return on Investment · Search Engine Marketing · Search Engine Optimization · Search Listings · Uncategorized

Email Marketing Advantages

April 23rd, 2008 · 1 Comment

email-marketing-advantages

Can you imagine a day without receiving or sending an e-mail? We have certainly developed into a society focused on time optimization and technology reliance. Sitting here on my computer it is hard to imagine a time when “snail mail” was the way to send a message to family, friends and associates.  Not only does […]

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Tags: Return on Investment · Web Marketing · Web Strategy · email marketing

Website Statistics

February 11th, 2008 · 1 Comment

website-statistics

I’m a total sucker for numbers. I don’t really know how this happened, but somewhere along the line I became interested in stats. For someone who did as horrible as I did in Stats at college this is a bit of a surprise to me, but hey, I’ll take it!
How about these numbers… in January […]

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Tags: Return on Investment · Web Marketing · Web Statistics · Web Strategy

A Website that Works

January 28th, 2008 · No Comments

a-website-that-works

I had an interesting conversation with a good friend of mine this weekend. He’s a big wig financial advisor at a well-known American bank. He was explaining the headaches his division was experiencing with the content management system (CMS) they use for their corporate website. With the site transferring mission-critical data to and from his […]

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Tags: Return on Investment · Web Marketing · Web Strategy