Winning Online

Making Sense of Online Marketing

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Entries Tagged as 'Pay Per Click'

Integrating Yahoo Paid Search into Google Analytics

March 2nd, 2010 · No Comments

integrating-yahoo-paid-search-into-google-analytics

Long Story Short: Source must be lowercase “yahoo” and medium lowercase “cpc”
By Matthew McQueeny
There are many articles out there on this topic.  And I found that while they get offer great instruction on integrating Yahoo Paid Search into the Google Analytics reporting dashboard, I also found that as the data accumulated nothing I did worked. […]

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Tags: AdWords · Google · Pay Per Click · Search Engine Marketing · yahoo

The Google AdWord AdVantage

October 2nd, 2009 · No Comments

By Ralph Serra
When we hear Google there are so many things that come to mind. It seems like they are consistently doing something that will have an impact on the way we compute. One particular service that Google offers that I use on a daily basis and have fallen in love with is AdWords. Google […]

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Tags: AdWords · Google · Pay Per Click · Return on Investment · Search Engine Marketing · Search Engine Optimization · Search Listings · Uncategorized

Search Marketing Buzz Words

January 18th, 2008 · 2 Comments

search-marketing-buzz-words

How many buzz words do you know? Web2.0 and search-ability, blogs and page rank, search engine optimization and bounce rate, keyword density and organic listings… I could go on and on I promise, but that last one there - perhaps a little further explanation is needed… Organic, yes, IS a term commonly used to describe […]

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Tags: Pay Per Click · Search Engine Marketing · Search Engine Optimization · Search Listings