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Making Sense of Online Marketing

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Entries Tagged as 'Google'

Integrating Yahoo Paid Search into Google Analytics

March 2nd, 2010 · No Comments

integrating-yahoo-paid-search-into-google-analytics

Long Story Short: Source must be lowercase “yahoo” and medium lowercase “cpc”
By Matthew McQueeny
There are many articles out there on this topic.  And I found that while they get offer great instruction on integrating Yahoo Paid Search into the Google Analytics reporting dashboard, I also found that as the data accumulated nothing I did worked. […]

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Tags: AdWords · Google · Pay Per Click · Search Engine Marketing · yahoo

The Google AdWord AdVantage

October 2nd, 2009 · No Comments

By Ralph Serra
When we hear Google there are so many things that come to mind. It seems like they are consistently doing something that will have an impact on the way we compute. One particular service that Google offers that I use on a daily basis and have fallen in love with is AdWords. Google […]

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Tags: AdWords · Google · Pay Per Click · Return on Investment · Search Engine Marketing · Search Engine Optimization · Search Listings · Uncategorized

Google Fast Flip Giving us Something to Flip About?

September 28th, 2009 · No Comments

By Ralph Serra
It is no secret that in recent years print news and print media have taken a serious hit. There are several factors that have contributed to this decline, however one of, if not the main reason is the internet. The integration of the internet into our lives as a culture means that we […]

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Tags: Google

Google Yourself, and Don’t Like What You See?

April 23rd, 2009 · No Comments

google-yourself-and-dont-like-what-you-see

Let’s face it: we all Google our names every once in a while.  And it’s sometimes like Forrest Gump’s box of chocolates where at times you don’t know what (results) you’re going to get.  We had a potential client a while back who wanted to procure our services in Search Engine Optimization to help “push […]

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Tags: Blogs · Google · Search Engine Marketing · Search Engine Optimization · Search Listings · Social Networking · Web 2.0 · facebook · twitter