Web site technology and development is unbelievably important, especially when it comes to logically and logistically arranging sections, building content management systems, and making a site map that is intuitive and user-friendly in its navigation. But — you can build the most beautiful shell with the most amazing looking Flash and the greatest bells and whistles, and without alluring and regularly-updated content, that Web site will be a one-off. A one-visit wonder, if you will. With the internet and your web site in many ways being defined by search, without filling that shell regularly and with a solid content stream, your site will fall by the way side. Without direct traffic - which most of the time is predicated on name appeal or a viral effort behind it - no one will find your site.
Entries Tagged as 'Content Management System'
(Regular) Content is King
June 23rd, 2008 · No Comments
Tags: Blogs · Content Management System
Do you need a Content Management System?
January 31st, 2008 · 2 Comments
The other day, I was talking to a new client about a redesign for their website. We talked about her business objectives, her marketing strategy and the purpose of her site. As we started to talk about what she didn’t like about her existing site – she became exhausted just talking about how […]