Winning Online

By Ralph Serra�
Marketing is a term people throw around every day and chances are they really do not know what it means for them personally. Social networking is your chance to market yourself the way you want a professional to see you. Turn your social networking page into a complement to a stellar interview and […]

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Let’s face it: we all Google our names every once in a while.  And it’s sometimes like Forrest Gump’s box of chocolates where at times you don’t know what (results) you’re going to get.  We had a potential client a while back who wanted to procure our services in Search Engine Optimization to help “push […]

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By Matthew McQueeny�
I am impatient.  And I think technology made me that way.
 If I don’t have an answer to something - anything - I look to rectify that very quickly.  Thanks to Google and search engines, answers and all the world’s knowledge - well, most of it - are right at your fingertips.  Add to […]

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Two members from our Winning Strategies ITS team - myself being one of them - went over to a search engine marketing seminar today at the Gateway Center in downtown Newark, NJ, a virtual stone’s throw (that is, if you’re George Washington) from our offices.  Picked up a few new pointers and reaffirmed much of […]

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On Wednesday, Google launched its online-publishing service that, at face, is a potential competitor to Wikipedia.org, the highly-trafficked and ubiquitous user-generated reference Web site.�
This is all quite top of mind, as Wikipedia has become yet another spot to monitor for our clients.  Those in the public eye can easily have an entry pop up at a […]

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That is the question.  And for Macrumors.com’s Arnold Kim, he chose blogging.�
The New York Times did an interesting article on Kim and about how his hobby Web site in which he wrote about Apple rumors - while simultaneously becoming a doctor - turned into his actual calling.  In it are the ways that he can sustain […]

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Web site technology and development is unbelievably important, especially when it comes to logically and logistically arranging sections, building content management systems, and making a site map that is intuitive and user-friendly in its navigation. But — you can build the most beautiful shell with the most amazing looking Flash and the greatest bells and whistles, and without alluring and regularly-updated content, that Web site will be a one-off. A one-visit wonder, if you will. With the internet and your web site in many ways being defined by search, without filling that shell regularly and with a solid content stream, your site will fall by the way side. Without direct traffic - which most of the time is predicated on name appeal or a viral effort behind it - no one will find your site.

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I hear the question all the time, do I need a blog? What do I need a blog for? What IS a blog? Truth of the matter is that most lose themselves in the word “blog”, before they can begin to understand how it can help their web site succeed. My answer to this question […]

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