Winning Online

Making Sense of Online Marketing

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The Google AdWord AdVantage

October 2nd, 2009 · No Comments

By Ralph Serra
When we hear Google there are so many things that come to mind. It seems like they are consistently doing something that will have an impact on the way we compute. One particular service that Google offers that I use on a daily basis and have fallen in love with is AdWords. Google […]

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Tags: AdWords · Google · Pay Per Click · Return on Investment · Search Engine Marketing · Search Engine Optimization · Search Listings · Uncategorized

Google Fast Flip Giving us Something to Flip About?

September 28th, 2009 · No Comments

By Ralph Serra
It is no secret that in recent years print news and print media have taken a serious hit. There are several factors that have contributed to this decline, however one of, if not the main reason is the internet. The integration of the internet into our lives as a culture means that we […]

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Tags: Google

BlackBerry Strikes Back

September 28th, 2009 · No Comments

By Ralph SerraÂ
In late March of this year R.I.M. (research in motion) the makers of the Black Berry revealed the BlackBerry app world. This was essentially their spin on the app store that Apple offers for their iPhone. For BlackBerry users this opened a Pandora’s Box of possibilities. In the past there were a few […]

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Tags: Blackberry · Iphone · app store · app world

Social Networking for Yourself

September 28th, 2009 · No Comments

By Ralph SerraÂ
Marketing is a term people throw around every day and chances are they really do not know what it means for them personally. Social networking is your chance to market yourself the way you want a professional to see you. Turn your social networking page into a complement to a stellar interview and […]

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Tags: Blogs · Social Networking · Web Marketing · Web Strategy · facebook · microblogging

Is all the “Kindle-ing” starting a fire?

September 11th, 2009 · No Comments

We hear a lot of talk about going green and reducing your carbon footprint these days, and for the most part we assume the basics. Recycle, switch to energy star appliances, and conserve water and electricity whenever possible… nothing out of the ordinary. Amazon.com has been offering a unique device since November 2007 that can […]

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Tags: Social Networking · Web Marketing · Web Strategy · kindle

Optimizing Network Security

July 28th, 2009 · No Comments

By Will Gayeski, Network Engineer - WSITS
Common sense tells us that when you have something of value you make sure you do everything in your power to protect it. Personally, I consider an organizations data to be one, if not the most, valuable of assets. Often we find small businesses are unaware of how exposed […]

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Tags: IDS · Intrusion Detection System · Uncategorized · anti-spam · antivirus · file sharing · firewall · malware · network security · trojan horse · virus · worms

Winning Strategies Wins Ten 2009 Communicator Awards

June 9th, 2009 · No Comments

The 2009 Communicator Awards featured an incredible pool of over 7,000 entries, making it the largest and most prestigious award of its kind.
Award of Excellence winners receive the prestigious Gold Communicator Award.  Award of Distinction winners receive the prestigious Silver Communicator Award.
Award of Excellence Winners
- ProtectingAmerica.org Campaign
- NJREBEL.com
- Horizon BCBSNJ Blimp Educational Video
Award of Distinction […]

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Tags: awards

Facebook Opening Up to Developers

April 27th, 2009 · No Comments

facebook-opening-up-to-developers

In the Wall Street Journal this morning, there is this:
Facebook Inc. is expected to announce significant plans to open up core parts of its sites — namely the information that appears in the stream of updates on users’ homepages and profiles — to third-party developers so that they can build new services on top of […]

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Tags: Social Networking · Web 2.0 · Web Marketing · Web Strategy · facebook

Google Yourself, and Don’t Like What You See?

April 23rd, 2009 · No Comments

google-yourself-and-dont-like-what-you-see

Let’s face it: we all Google our names every once in a while.  And it’s sometimes like Forrest Gump’s box of chocolates where at times you don’t know what (results) you’re going to get.  We had a potential client a while back who wanted to procure our services in Search Engine Optimization to help “push […]

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Tags: Blogs · Google · Search Engine Marketing · Search Engine Optimization · Search Listings · Social Networking · Web 2.0 · facebook · twitter

Twitter

April 14th, 2009 · No Comments

twitter

The New York Times wrote a nice piece on Twitter, the ubiquitous social application being used by everyone for everything.  At first, I felt “tweeting” was a little silly and at a 140-character limit, not something most people would want to be reading.  Plus, Facebook already had status updates.  It was essentially the same thing, and […]

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Tags: Social Networking · Web 2.0 · Web Marketing · Web Strategy · microblogging · twitter