Winning Online

By Matthew McQueeny 

I am impatient.  And I think technology made me that way.

 If I don’t have an answer to something - anything - I look to rectify that very quickly.  Thanks to Google and search engines, answers and all the world’s knowledge - well, most of it - are right at your fingertips.  Add to that the smart phones, with all their internet and application capabilities, and every answer is yours immediately.

For instance: I was sitting at home watching television.  Commercials came on - no DVR at my parent’s house, so yes i watched them - and an IPOD commercial came on.  This really catchy song was the backdrop (watch the preceeding commercial) and I said to myself, “who is that artist?”  Within moments, I summoned my iphone and its internet connection.  Google appeared; i then searched the lyrics of the song that stuck with me: “I tried to do handstands for you.” 

My results appeared.

First one: Chairlift - I Tried To Do Handstands For You Lyrics…

Boom, my answer.  From there i went to Youtube - a built in feature of the iphone - and within moments i was listening to the album version of the song, the commercial version, and several live performances by the band “Chairlift” and their song “Bruises.”  I’d say this was all done before the next commercial break.  Amazing, full circle.  For me, this kind of process can happen upwards of 50 times a day, whether its on my office PC, home laptop, or my handheld smart phone.  Knowledge is right there, information is eminently locatable, and the world is one open-source.

On the flip: jumping into that life-cycle, getting into the head of your target or consumer, can define success for your online marketing strategies.