Winning Online

Two members from our Winning Strategies ITS team - myself being one of them - went over to a search engine marketing seminar today at the Gateway Center in downtown Newark, NJ, a virtual stone’s throw (that is, if you’re George Washington) from our offices.  Picked up a few new pointers and reaffirmed much of what we have come to know in our implementation of Search Engine Optimization and marketing.  This is always important to keep the mind fresh on the objectives that can sometimes get lost in the minutiae of our daily undertakings.  SEO comes down to being as visible as possible (most importantly on page 1) when an internet user searches for a term associated with your product, campaign, or company.  Some terms are obvious, but too vague and will not yield results in such a crowded marketplace.  But, using qualifiers (like a location) with your search phrases can get you on the road to great results.  You need to put yourself in the minds of your target audiences, or rather, searchers.  Use those phrases and terms that you think are associated with your company but it is almost more important to put yourself in the shoes of those looking for your company.

In the ever-evolving online world, things can change quickly too.  While this morning, the seminar keynote recommended using meta keywords particularly for “fat finger” iterations of Web searches.  For instance, the mistaken typing of “Wonning Strategies” for our company.  I reach my desk to find in the New York Times that Google is rolling out a tool that suggest - and in some cases - fixes web searches. 

Best laid plans go oft awry.