Winning Online

That is the question.  And for Macrumors.com’s Arnold Kim, he chose blogging. 

The New York Times did an interesting article on Kim and about how his hobby Web site in which he wrote about Apple rumors - while simultaneously becoming a doctor - turned into his actual calling.  In it are the ways that he can sustain himself: through a combination of Google text advertising, banner ads and commissions on product sales.  The power quotient in the web world does not typically come down to buzz, great advertising, or who can talk the biggest about their product.  It usually comes down to one simple thing:

“building traffic,” says Kim. “That’s it. If you have a site that attracts a lot of visitors, you will be able to make money. On the Internet, traffic equals power, which subsequently equals money.”