Winning Online

Or should I call it ‘new media’? From traditional video to webcasts and streaming video, either way, we truly have a wonderful world out there to experience.

My job here at Winning Strategies is to give these experiences life –web life that is.

When someone said that a picture is worth a thousand words, I couldn’t even imagine what that person would say about video. I could be silly and try doing the math: at 30 frames per second (that’s 30 pictures a second), you’d have 30,000 words every second to decipher –true sensory overload.

Now, don’t get scared. No one said that the ‘wonderful world of video’ was going to be easy. But the true beauty of video is that the viewer never sees the difficulty that goes behind the making of a video. From filming to editing, to even exporting the video to a workable format, all of these steps are vital to making a video work.

Let’s take Adam Dvorin for instance. Adam is the media supervisor at Winning Strategies, he is a veteran journalist, and first and foremost, Adam is a great guy. Now, the question is: “How do you get all of these aspects of a person’s life across to someone else in just 40 seconds?” You can! You first have to capture Adam while he’s in his element:

This sample, 40 second piece (43 seconds to be exact) is a part of one of our internal projects here at Winning Strategies, but surely, you can see how it is applicable to other companies and organizations. Insight –this is the key. You have to provide the viewer insight into a world he or she may or may not understand. Only when you get the viewer to look from the inside out, you can truly relate to that person.

From this small video, you get a glimpse on how (a) Adam communicates to broadcast newsrooms; (b) reads up on his news items; (c) encourages his colleagues to better themselves; and overall, you see how (d) communication is truly his life. Not to mention, you (e) see how laid back and easy going a person he is; notice his mannerisms and the types of shots used. This was all done on purpose. Boy, all that in 40 seconds –ok 43 seconds, but who’s counting (me apparently)!

In any case, I hope that I conveyed to you how important video is to not only represent your goals and ideals internally, but also how important it is as a marketing tool. You can simply get your message (or several messages, as shown in this sample video) across the world with a click of a button.

All this through the wonderful world of video.