Winning Online

I go to google.com twenty times a day, easily.  I’m not just a google-guy though, I also go to Yahoo.com about a dozen times a day as well.  I really don’t have an allegiance to either search engine, I use each for different reasons. When I want to do a keyword search, there is no […]

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Click-through rates, unique visitors, web page overlay… all measurements of beauty in the online world.   If only they had Google ad words and referrers for the offline world.  When offline advertising is driving people online, or even to a 1-800 number – how do you know you are successful?
Although not completely scientific, there are some […]

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Last week a couple of us went to the eTourism Summit in Philadelphia. It was an interesting lecture, a “best of” series featuring ten of the top rated presenters from the very popular 2-day Summit recently held in San Francisco. We found the group that turned out for the day of presentations to be quite […]

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More and more I find that as a communications firm that specializes in online strategies and execution we are challenged with dipping into every type of media you can imagine. One day you need to understand how Facebook can be utilized to push a message and the next you need to find experts on Google […]

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I learned something new about Facebook today.
We were brainstorming about creating a mascot for a potential client and setting up Facebook/MySpace profiles for the mascot. But then the conversation turned to how difficult it is to create a persona for a mascot that really connects with the audience. If you don’t make that connection, […]

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Okay let’s get the important stuff out of the way first – we had pizza for lunch. Pretty good pizza too, there was plain, there was pepperoni and I believe some peppers and onions on some of the pies as well. Yes, I use the word “pie” to describe a pizza. It’s a pizza pie […]

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