Winning Online

The other day, I was talking to a new client about a redesign for their website. We talked about her business objectives, her marketing strategy and the purpose of her site. As we started to talk about what she didn’t like about her existing site – she became exhausted just talking about how […]

[Read more →]

I had an interesting conversation with a good friend of mine this weekend. He’s a big wig financial advisor at a well-known American bank. He was explaining the headaches his division was experiencing with the content management system (CMS) they use for their corporate website. With the site transferring mission-critical data to and from his […]

[Read more →]

How many buzz words do you know? Web2.0 and search-ability, blogs and page rank, search engine optimization and bounce rate, keyword density and organic listings… I could go on and on I promise, but that last one there - perhaps a little further explanation is needed… Organic, yes, IS a term commonly used to describe […]

[Read more →]

When I first started my professional career in this industry I really didn’t know what I was getting myself into. I wanted to design, I wanted to write and I wanted to build. What I soon learned is that none of this would be possible if I didn’t work marketing into the mix somewhere. As […]

[Read more →]